What Are The Key Organic SEO Ranking Variables For A Website?
If you’ve just developed your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most effective marketing tools because it helps you to get your message in front of possible consumers that are directly browsing for your products or services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s exceedingly intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can prioritise the most valuable variables that will have the biggest impact on your SERP listings.
It’s important to recognise that the weight of each variable is adjusted over time, so Google will place more emphasis on particular variables based upon user behaviour and how Google perceives it can maximise the user experience. Having said this, most of the top organic SEO ranking elements have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.
A great emphasis is placed on content simply because Google intends to rank the most relevant websites at the top of its search results . The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so crafting quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is an excellent start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most crucial variables in SERP listings because the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true also though, so be careful not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value over time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best indicator of relevancy and validity.
- Mobile Optimisation
With more users now browsing from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to guarantee your website is genuinely ‘mobile-friendly’.
- Other Technical Elements
There are lots of other technical aspects that will greatly alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continuously evolving, meaning that SEO techniques are constantly changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Attempting to focus on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any help in how to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Ellenbrook by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsellenbrook.com.au