The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Ellenbrook is still very much about keywords, but there really is one issue that some providers face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will help you discover which keywords operate well in your niche and boost your Website SEO Strategy. I recollect I think I devoted about a year obsessing about one specific keyword that, no matter what I did, I could not get on the 1st page of Google. The explanation was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Ellenbrook, it would be excellent if for anyone that searches for ‘Yamaha’ in Ellenbrook your site will show up but it most likely won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is really fulfilling. Keep in mind – Your Website SEO Strategy is about making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Ellenbrook on 1300 595 013 or visit, www.internetmarketingexpertsEllenbrook.com.au

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