SEO Company Ellenbrook – Beware the SEO Traps.
SEO Company Ellenbrook– Beware the SEO Traps.
SEO Agencies in Ellenbrook may all look the same, but if you get enough awareness you can protect yourself from falling into traps.
Several years ago when I was learning the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular business was known in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, throughout a range of keywords. I was excited and money started to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the problem? And I am sure that a lot of Ellenbrook business would certainly have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing at all, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some sort of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Ellenbrook that know a bit concerning the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Ellenbrook, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses trashy and outdated techniques. Even when you 100 % outsource your online marketing you still have to know what’s happening. Never forget that it’s your small business, your livelihood.
Keeping that in mind, here are a few questions for you to ask when looking for a Ellenbrook SEO Company.
- Does the SEO firm have the ability to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to establish which sites in your industry are performing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO Company handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO Company wanting to understand your sales method?
- How do they deal with reporting and communication?
- Do they advise you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will really help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Internet Marketing Experts Ellenbrook on 1300 595 013 or visit, www.internetmarketingexpertsEllenbrook.com.au.