Google AdWords Management Ellenbrook – Do people really notice your ads?
Google AdWords Management is a critical part in any SEO and Marketing and advertising campaign because if you just simply leave your ad alone after creating it, you will not be flexible enough to actually get the outcomes you are after.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically written ad, and after that leave it in the vain hope that it will create some new business for them. If you are a company in Ellenbrook (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – exploring all functions.
There are actually 2 versions of AdWords. It may seem to be a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is regular AdWords, and there is AdWords express. If you are a local Ellenbrook business then chances are that you would have been prompted at the start of signing up for AdWords to run an ad campaign through express (it assesses the size of your company from your website and makes a suggestion) if this is the case, I would like you to try to find the regular AdWords and start using that because it is much more efficient and has amazing features like more accurate targeting so you can reach your Ellenbrook customers more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can locate traditional AdWords by just hunting for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will by no means see any real results– and not just because results cost more than that, but because you have to have a bigger campaign in order to actually see the successful aspects, and the not-so-successful parts. A good way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the spending plan slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just have to think about how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you should have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people forget because they don’t realise that you get metrics from an ad campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and how much money it is costing you each time. So why keep an eye on this? Well it will make sure that you are noticing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to allow it settle into a routine– because often ads will get a big rise at the start that gives you false assumptions about its results. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Ellenbrook, and I have worked in this business extensively. I have started off by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to look for in a successful Google AdWords campaign, or wish to talk to an SEO agency to improve your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsEllenbrook.com.au.