Digital Marketing Ellenbrook – Are You Profiting from your efforts?
Digital Marketing in Ellenbrook are crucial when it comes to success – so ask yourself now, are you in fact making money from your small business because of your SEO? If you aren’t then you might need to begin thinking about an SEO service for your Ellenbrook small business. But for now, I would like to talk to you about a few items. Throughout the years I have experienced all sorts of phases when it comes to the statistics that measure a specific website’s efficiency. The data is very important; in fact, it’s critical. Split-testing efforts or even websites are also essential. There is, however, one metric that excels all others when it involves measuring your website’s growth and that is whether you are actually profiting or not. I know it sounds obvious, but often it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The finest SEO on earth can’t fix these sorts of trouble, but a simple AdWords project can help your Ellenbrook company in this system. So let’s take a heath retreat in Ellenbrook that is just starting off with an AdWords Campaign– they are doing so since it will help to show them key areas of their company and spare them vast sums of money, and years of lost SEO efforts by starting small. During a 2 week campaign, the Ellenbrook heath retreat owners will find out two simple points in those two weeks that will form their SEO strategy for a long time to come.
- They discover the keyword phrase that matters the most for them is ‘Weekend Health Retreats’.
- They learn that the ad that worked most highly from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just looking at this basic data, they discover so much about what appeals to their future customers. From the keywords they know what to focus on. From the Display Ad in AdWords they know an easy call to action on the home page with the words ‘special offer’ and a rate is powerful with their Ellenbrook target audience.
They modify their home page to mirror that sort of feedback and in two brief weeks they are pretty much on their way to having their website make money. They gave up some of their design plans on the home page to make way for a quick call to action, and all of a sudden bookings began appearing.
-Remember that many people, even if they buy from your web site, don’t have a lot of time. Don’t make people look for how to order from your site; it will cost you.
This simple example demonstrates how determining what is happening is so powerful for you as a website owner. Don’t only pay attention to traffic; traffic won’t pay the bills. Concentrate on making sales.
At the end of the day, this is your foremost metric when it involves your success and SEO – all of the others will feed into your sales and this success. So my greatest piece of help is to start understanding what you can, go get a book, look online, read some blogs and just make an effort and understand just some of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps think about approaching an SEO firm. Always shop around and make sure you are aware of what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Ellenbrook on 1300 595 013 or visit, www.internetmarketingexpertsEllenbrook.com.au