Online visibility is a significant aspect to any businesses strategy, however the digital landscape is in a consistent state of change so it’s essential to keep up with these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates each year, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a formidable force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for companies to increase their website traffic, customer engagement, and essentially their earnings.
User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO tactics can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to bear in mind for your website in 2018.
A number of users are now electing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same rate, pretty much 50% of all online searches will be carried out via speech by the year 2020!
What this suggests for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valued tool for SEO, and this will still be a pivotal element in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very beneficial in the near future.
Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. In reality, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst customary SEO techniques like link building will still be useful in 2018, there are other surfacing trends that Google is prioritising in the future which may extensively transform the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Ellenbrook on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsellenbrook.com.au