Seo (Page 2)

Top SEO Trends In 2018

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Online visibility is a significant aspect to any businesses strategy, however the digital landscape is in a consistent state of change so it’s essential to keep up with these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates each year, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a formidable force in today’s online environment, Search Engine Optimisation (SEO) has become increasingly important for companies to increase their website traffic, customer engagement, and essentially their earnings.

User behaviour is adjusting rapidly with new technology, so Google must keep track of these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO tactics can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll inspect the top SEO trends to bear in mind for your website in 2018.

Voice Search

A number of users are now electing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same rate, pretty much 50% of all online searches will be carried out via speech by the year 2020!

What this suggests for websites is that they should begin incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will still be a pivotal element in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. In reality, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques like link building will still be useful in 2018, there are other surfacing trends that Google is prioritising in the future which may extensively transform the practice of SEO. It’s clear that SEO is already transforming to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Ellenbrook on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsellenbrook.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got an excellent business idea and you’ve decided you’re going to build and publish your own website. Well, as you probably know, there are many aspects to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But ultimately, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is particularly user-friendly so you don’t need to be an expert HTML coder to create a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is extremely SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important element to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you want. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Right now, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are essentially thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically adjust the appearance of your website to match. WordPress also lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is critical so of course WordPress has high security standards. Roughly 25% of websites are built on WordPress so hackers are always attempting to find ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Always remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only download credible plugins from trusted providers.

 

As you can see, WordPress has a variety of terrific features that simply make it the best website platform on the market. Even though there are lots of other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is extremely user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to create an effective and powerful website? If you have any inquiries about how you can further optimise your website, talk to the team at Internet Marketing Experts Ellenbrook on 1300 595 013 or visit their website: http://www.internetmarketingexpertsellenbrook.com.au

 

Top Tips For The best Email Sequences

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Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are great because they significantly reduce the workload for a sales representative, nevertheless these days, everyone can relate to discovering various email sequences lurking in their inbox everyday that just bother us because we need to click 2 buttons to get rid of them!

 

Not nearly enough business owners spend the time and effort in setting up effective email sequences that effectively sell their product. Generating compelling email sequences is both a science and an art, and if done well, can lead to exceptional results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they merely won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are several statistics which accentuates their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Approximately 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

 

The secret to impressive subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem right away. Forget beginning the email with your name and job title; you must give your recipients a good reason to continue reading the email. Thus, start your email with some relevant information they can relate to, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another business with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s crucial that you get to the point swiftly and keep the content focused on the needs of your prospect.

 

Tip 3 – Scrap the bland ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I highly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You have to ensure that your follow-up emails also include your value propositions, and further information that is informative to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.

 

The value of producing effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you need to consider when building your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing professionals that can assist you. Speak with the team at Internet Marketing Experts Ellenbrook today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsellenbrook.com.au.

How To Recover From A Social Media Fail

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There’s no doubt that social media is a large ingredient of internet marketing strategies for many businesses. Having more than 1 billion active users on Facebook alone provides massive opportunities for business in a range of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a fantastic opportunity for businesses to interact with their customers on a personal level through a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So naturally, there’s going to be a considerable amount of social media blunders when businesses reply to customer’s feedback online.

 

The dilemma here is that anything that you post on the internet, stays on the internet, so it’s crucial that adequate time is spent in presenting accurate and suitable responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media fails aren’t governed appropriately, they can seriously tarnish a brand’s image and can even put a company into crisis mode in a few minutes. So here’s a quick outline of how your company can recover from social media blunders with little damage to your brand and image.

 

Have a sense of humour

 

When innocent social media blunders happen, making a joke of the scenario by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s conceivable to convert a simple blunder into increased exposure and a wider target audience, all from a simple mistake!

 

Take action immediately

 

Irrespective of the type of social media fail, the quicker you react, the better your outcome will be. In today’s digital world, controversial news spreads like wildfire, so it’s paramount that you confess your mistake, sincerely apologise then clearly describe the next steps you will be taking to rectify the situation. Simply ignoring the oversight can have disastrous repercussions and the longer it takes you to respond, the more momentum your social media fail will be gaining and the more difficult it will be to resolve.

 

Be honest

 

It’s crucial that you are honest about your blunder and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. On the contrary, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! Nowadays, honesty is refreshing and lies only intensify which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, doesn’t define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put measures in place to significantly lower the chances of such errors arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some situations, you may uncover ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s initiatives. There’ll always be another businesses social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the capacity to communicate with your customers on a personal level is incredible, and you have to be prepared for social media blunders because they will materialise at some time or another. This article illustrates some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, speak to digital marketing experts who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Ellenbrook on 1300 595 013 or visit their website: http://www.internetmarketingexpertsellenbrook.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

 

SEO is viewed by many to be a mystical creature with spectacular powers. Understanding exactly how SEO works and all the different ways to enhance your website’s SEO score can be extremely difficult and time-consuming. However, it is a pivotal item of any online marketing plan and will virtually make or break a business in some markets. Many industry experts consider SEO to be among the most useful forms of advertising, so consistently improving your SEO should be a priority if you want to increase your website visitors and earnings.

 

It’s tough to keep up to date with SEO best practices and standards since they change regularly, so it’s often advised that you seek professional advice concerning your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.

 

Content is King

 

When it relates to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target audience. Updating your content often is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always ideal for SEO because new content is continually being added and search engines love discovering new content and will increase your rankings if this happens regularly.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is essentially the organisation of all the distinct webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re trying to find. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by including extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in gauging the relevancy to a user’s search. Bear in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should consist of a primary and secondary keyword that is relevant for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks untidy and unprofessional. Having high-quality and meaningful meta titles are critical in optimising your web pages for SEO.

 

Meta descriptions are essentially short descriptions of the content of the web page. Though meta descriptions don’t exclusively influence ranking algorithms, they are still very important as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately reflects the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as simple and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked a really long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve designed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t have to stress over it!

 

On the contrary, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then consult with the team at Internet Marketing Experts Ellenbrook on 1300 595 013 or visit their website: http://www.internetmarketingexpertsellenbrook.com.au