There is a multitude of online marketing strategies that can benefit websites in improving their traffic, brand awareness, and conversion rates. Among the best internet marketing strategies is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent amount of knowledge, time, and money to see fruition.
What if you wish to see results instantly? Regardless if your website has recently been published or you’re a small company that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an excellent tool that can assist you by placing your advertising campaigns in front of users who are actively looking for your products or services.
Basically, PPC is an advertising model used to boost traffic to websites. Website owners design ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are commonly created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The benefits that many websites garner from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your company.
Among the top advantages of PPC advertising is the opportunity to evaluate and track your results in real-time. Whether you set your daily budget to $1 or $10, there are a multitude of high level performance indicators that can be gauged, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to efficiently analyse the effectiveness of their campaigns and quickly make tweaks where necessary to enhance performance. Unlike other advertising channels, PPC allows you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising targets.
PPC allows any type of organisation to launch their advertising efforts quickly and easily, without introducing too much risk with the capacity to establish a maximum daily budget. While SEO is a very successful strategy, it normally takes many months to see results so if you’re a new enterprise that wants to improve traffic and brand awareness quickly, PPC is ideal for you. Constructing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by featuring ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based on keywords, interests, location, and the times and days you intend to display them, allowing websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target market.
Being able to export the results of an advertising campaign and review certain metrics provides websites with invaluable data which can be used in other marketing methods. Alongside this, websites can easily discover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly assists in their SEO efforts. PPC also allows websites to uncover data about their comptetition by employing 3rd party tools such as KeywordSpy and SpyFy, allowing them to build a profile of their competition and what market share is accessible.
As you can see, PPC is an amazing marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results provides invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you require any advice in building your PPC ad campaigns, connect with Internet Marketing Experts Ellenbrook on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsellenbrook.com.au