Articles

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can convey their displeasure with the 140 character limit in more detail, now that Twitter has officially affirmed that they have doubled the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew quickly to become one of the most popular social media platforms internationally, however recent declines in growth persuaded the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter revealed on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After running a variety of tests over the past several months, Twitter decided that they wanted to lengthen the character limit, but only where required. Countries like South Korea, Japan, and China will stay at the 140 character limit, purely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the contrary, suffer from squashed Tweets with 9% of English Tweets hitting the prior 140 character limit.

So, why the change?

After carrying out a number of tests to targeted users, Twitter received valuable results and conceived the 240 character limit would be beneficial for the majority of users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Further, users would now have the ability to readily fit their views into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for internet marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have encountered a higher level of responses which brought about more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The expanded character limit means that users will have smaller threads of conversations, since they can fit more information into a single message. Users with long threads of conversations described that it can sometimes be troublesome to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which produces higher engagement rates.

Increases customer communication

With the rise of firms using social media as a way to deal with customer service matters, customers can now express a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have chosen other social netowrks like Facebook to report customer service issues because the character limit was too restricting.

More Creativity

Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media channels if they wished to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Even though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very happy with their latest update. Nothing is set in stone in social media, as making changes to keep up with changing user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Ellenbrook by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsellenbrook.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing digital landscape, it’s important that companies Google’s best practices to make sure that they continue being competitive in their relevant online markets. With Google being the most dominant and influential company on the internet, it’s key for them to keep abreast of all the threats and opportunities that the internet creates. Accordingly, Google releases an assortment of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (virtually every online organisation), are aware of extensive changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online companies have to be versatile and adjust to new Google updates as soon as possible to make certain that they aren’t adversely affected by these new releases.

The most significant Google update that has recently altered online companies relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by almost 50% of all online users, so it’s quite important that online enterprises implement the specific changes as quickly as possible if they wish to reduce any harmful repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and credit card information (which is stored in a plain text file), they are vulnerable to phishing sites that can basically steal this information from users that wrongly believe they are giving their personal information to an honest company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously bear upon millions of websites all over the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become afraid of succumbing to malicious attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that would like to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being dispensed between their website visitors and their web server by incorporating an SSL certificate. Google are obviously pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. One way or another, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more challenging than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be remarkably difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become required, so if you need any help in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Ellenbrook by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsellenbrook.com.au

Why You Should Have A WordPress Site

So, you’ve got an excellent business idea and you’ve decided you’re going to build and publish your own website. Well, as you probably know, there are many aspects to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But ultimately, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will present five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is particularly user-friendly so you don’t need to be an expert HTML coder to create a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is extremely SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important element to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you want. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. Right now, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are essentially thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile devices for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically adjust the appearance of your website to match. WordPress also lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is critical so of course WordPress has high security standards. Roughly 25% of websites are built on WordPress so hackers are always attempting to find ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Always remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only download credible plugins from trusted providers.

 

As you can see, WordPress has a variety of terrific features that simply make it the best website platform on the market. Even though there are lots of other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is extremely user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to create an effective and powerful website? If you have any inquiries about how you can further optimise your website, talk to the team at Internet Marketing Experts Ellenbrook on 1300 595 013 or visit their website: http://www.internetmarketingexpertsellenbrook.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are great because they significantly reduce the workload for a sales representative, nevertheless these days, everyone can relate to discovering various email sequences lurking in their inbox everyday that just bother us because we need to click 2 buttons to get rid of them!

 

Not nearly enough business owners spend the time and effort in setting up effective email sequences that effectively sell their product. Generating compelling email sequences is both a science and an art, and if done well, can lead to exceptional results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they merely won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are several statistics which accentuates their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Approximately 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

 

The secret to impressive subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem right away. Forget beginning the email with your name and job title; you must give your recipients a good reason to continue reading the email. Thus, start your email with some relevant information they can relate to, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the 2nd & 3rd sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another business with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s crucial that you get to the point swiftly and keep the content focused on the needs of your prospect.

 

Tip 3 – Scrap the bland ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I highly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You have to ensure that your follow-up emails also include your value propositions, and further information that is informative to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.

 

The value of producing effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you need to consider when building your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing professionals that can assist you. Speak with the team at Internet Marketing Experts Ellenbrook today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsellenbrook.com.au.

How To Recover From A Social Media Fail

There’s no doubt that social media is a large ingredient of internet marketing strategies for many businesses. Having more than 1 billion active users on Facebook alone provides massive opportunities for business in a range of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a fantastic opportunity for businesses to interact with their customers on a personal level through a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So naturally, there’s going to be a considerable amount of social media blunders when businesses reply to customer’s feedback online.

 

The dilemma here is that anything that you post on the internet, stays on the internet, so it’s crucial that adequate time is spent in presenting accurate and suitable responses to customers via social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media fails aren’t governed appropriately, they can seriously tarnish a brand’s image and can even put a company into crisis mode in a few minutes. So here’s a quick outline of how your company can recover from social media blunders with little damage to your brand and image.

 

Have a sense of humour

 

When innocent social media blunders happen, making a joke of the scenario by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s conceivable to convert a simple blunder into increased exposure and a wider target audience, all from a simple mistake!

 

Take action immediately

 

Irrespective of the type of social media fail, the quicker you react, the better your outcome will be. In today’s digital world, controversial news spreads like wildfire, so it’s paramount that you confess your mistake, sincerely apologise then clearly describe the next steps you will be taking to rectify the situation. Simply ignoring the oversight can have disastrous repercussions and the longer it takes you to respond, the more momentum your social media fail will be gaining and the more difficult it will be to resolve.

 

Be honest

 

It’s crucial that you are honest about your blunder and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. On the contrary, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! Nowadays, honesty is refreshing and lies only intensify which can possibly turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, doesn’t define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put measures in place to significantly lower the chances of such errors arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some situations, you may uncover ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s initiatives. There’ll always be another businesses social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the capacity to communicate with your customers on a personal level is incredible, and you have to be prepared for social media blunders because they will materialise at some time or another. This article illustrates some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, speak to digital marketing experts who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Ellenbrook on 1300 595 013 or visit their website: http://www.internetmarketingexpertsellenbrook.com.au