The moment has finally come where Twitter users can convey their displeasure with the 140 character limit in more detail, now that Twitter has officially affirmed that they have doubled the character limit to 280 per Tweet!
The social networking provider, which was launched in 2006, grew quickly to become one of the most popular social media platforms internationally, however recent declines in growth persuaded the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send about 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking service, Twitter revealed on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After running a variety of tests over the past several months, Twitter decided that they wanted to lengthen the character limit, but only where required. Countries like South Korea, Japan, and China will stay at the 140 character limit, purely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the contrary, suffer from squashed Tweets with 9% of English Tweets hitting the prior 140 character limit.
So, why the change?
After carrying out a number of tests to targeted users, Twitter received valuable results and conceived the 240 character limit would be beneficial for the majority of users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Further, users would now have the ability to readily fit their views into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what influence will this have for internet marketers and SEO professionals? Here are a few changes that they can expect to see.
Since Twitter widened the character limit, users have encountered a higher level of responses which brought about more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The expanded character limit means that users will have smaller threads of conversations, since they can fit more information into a single message. Users with long threads of conversations described that it can sometimes be troublesome to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which produces higher engagement rates.
Increases customer communication
With the rise of firms using social media as a way to deal with customer service matters, customers can now express a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have chosen other social netowrks like Facebook to report customer service issues because the character limit was too restricting.
Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media channels if they wished to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
Even though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the clear majority of users seem to be very happy with their latest update. Nothing is set in stone in social media, as making changes to keep up with changing user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any guidance about how your business can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Ellenbrook by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsellenbrook.com.au