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Top Benefits of Pay-Per-Click (PPC) Advertising

There is a multitude of online marketing strategies that can benefit websites in improving their traffic, brand awareness, and conversion rates. Among the best internet marketing strategies is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst […]

This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

In today’s competitive environment of internet marketing, there’s no doubt that content is king. Content is all around us and people love consuming it! It should come as no surprise that content is at the hub of nearly all marketing techniques, with an estimated 94% of small businesses directing their efforts on content marketing. Having […]

SEO Tactics To Forget About in 2018

  In today’s demanding marketplace of digitalisation and globalisation, it’s imperative for companies to employ online strategies and tactics that increase their exposure to customers that are actively seeking their products or services. Search Engines are without doubt the most influential programs that will influence your online exposure, and hence your website traffic, conversion rates, […]