Author: Charles

Top Benefits of Pay-Per-Click (PPC) Advertising

There is a multitude of online marketing strategies that can benefit websites in improving their traffic, brand awareness, and conversion rates. Among the best internet marketing strategies is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent amount of knowledge, time, and money to see fruition.

 

What if you wish to see results instantly? Regardless if your website has recently been published or you’re a small company that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an excellent tool that can assist you by placing your advertising campaigns in front of users who are actively looking for your products or services.

 

Basically, PPC is an advertising model used to boost traffic to websites. Website owners design ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are commonly created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The benefits that many websites garner from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your company.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to evaluate and track your results in real-time. Whether you set your daily budget to $1 or $10, there are a multitude of high level performance indicators that can be gauged, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to efficiently analyse the effectiveness of their campaigns and quickly make tweaks where necessary to enhance performance. Unlike other advertising channels, PPC allows you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising targets.

 

Fast Entry

PPC allows any type of organisation to launch their advertising efforts quickly and easily, without introducing too much risk with the capacity to establish a maximum daily budget. While SEO is a very successful strategy, it normally takes many months to see results so if you’re a new enterprise that wants to improve traffic and brand awareness quickly, PPC is ideal for you. Constructing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by featuring ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based on keywords, interests, location, and the times and days you intend to display them, allowing websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target market.

 

Valuable Data

Being able to export the results of an advertising campaign and review certain metrics provides websites with invaluable data which can be used in other marketing methods. Alongside this, websites can easily discover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly assists in their SEO efforts. PPC also allows websites to uncover data about their comptetition by employing 3rd party tools such as KeywordSpy and SpyFy, allowing them to build a profile of their competition and what market share is accessible.

 

As you can see, PPC is an amazing marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results provides invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any advice in building your PPC ad campaigns, connect with Internet Marketing Experts Ellenbrook on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsellenbrook.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

In today’s competitive environment of internet marketing, there’s no doubt that content is king. Content is all around us and people love consuming it! It should come as no surprise that content is at the hub of nearly all marketing techniques, with an estimated 94% of small businesses directing their efforts on content marketing. Having said that, with almost all businesses now honing their marketing initiatives on content, it’s becoming ever more challenging to stand out from the crowd and make your content marketing interesting and effective.

 

Have you tried content marketing only to discover that you’re not getting the intended results? Well, you’re probably one of many businesses that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most powerful ways of expanding your customer base. So, here are 4 reasons why your content marketing might not be performing and importantly, the best way to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and specific KPIs to quantify results, how can you possibly improve? Uploading blogs and sending tweets are excellent, but if you don’t have any aims then you’re just aiming in the dark. If you want to create meaningful content that users will engage with, you must have a clearly-defined strategy that should align with your business goals.

 

Regardless of whether you wish to raise brand awareness, website traffic, or conversion rates, your strategy should include KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not distinct

 

With the enormous quantity of online business these days, it’s pivotal that your content is distinct from others. Too many businesses will design content without inspecting the competition and subsequently create content that just gets lost in the crowd. Your content should be appealing, enjoyable, and most importantly, offer value to your audience by offering solutions to common pain-points in your niche. Alongside this, different kinds of content suit different communication approaches, so take into consideration the best ways you can accomplish this, either through video, infographics, diagrams, or even just thought-provoking or exciting text.

 

  1. You don’t promote your content

 

Some of the greatest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve developed the most ground-breaking article the world has ever witnessed, who will see it if they don’t know it exists? To be successful with your content marketing, it’s very important that you promote your content through all available channels, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your industry.

Proposing it as a guest post to bloggers in your market.

Featuring links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content consists of a considerable portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a popular mistake that companies will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Undertake some research to uncover the most suitable keywords that your target market would use to find your content. Likewise, use meta tags to your strengths to attract more viewers to your blog. Search engines always intend to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the likelihood of gaining more high-quality, credible links from relevant businesses.

 

At the end of the day, there may be hundreds of reasons why your content marketing isn’t offering you the intended results, however the above points should take care of most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Conduct as much research as you can about your target audience, your competition, and your keywords, and develop intriguing content that your readers will naturally engage with.

 

If you’re contemplating giving up on content marketing because of substandard results, contact Internet Marketing Experts Ellenbrook who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsellenbrook.com.au

 

SEO Tactics To Forget About in 2018

 

In today’s demanding marketplace of digitalisation and globalisation, it’s imperative for companies to employ online strategies and tactics that increase their exposure to customers that are actively seeking their products or services. Search Engines are without doubt the most influential programs that will influence your online exposure, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a wonderful investment that will strengthen your exposure and conversion rates, or if used improperly, can harm your rankings and exposure, thus having the opposite effect. The predicament with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and popular SEO techniques from five years ago may result in your website being penalised today.

 

Instead of investigating the top SEO techniques that website owners should be investing in, we’re instead going to examine the top SEO techniques that will actually penalise your website and therefore should be utterly ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a regular mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can swiftly verify how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO tactic since the start of SEO, and its proficiency as an SEO technique has changed swiftly since then. Even though link building remains amongst the top three SEO tactics in 2018, aggressive link building will undeniably result in your website being penalised. Google weighs links genuinely as a ranking signal simply because links are a public promotion which correlates with valuable information on a website.

 

Aggressive link building arises where links are garnered in an irregular way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be ditched, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that many individuals still regard to be effective is excessive internal links. There is a frequent misconception where websites that contain a large amount of links to other pages within the website will assist their SERP results. The aim in doing this is to increase a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a substantial role in SEO, so it’s important not only to identify any technical issues that may harm your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update relating to SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most frequent technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most overlooked SEO tactic that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to bolster your SEO, and this can be done mainly with the image filename and alt attribute. For instance, as opposed to providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a competent SEO strategy will boost a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s vital to keep up with these changes to thrive in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, contact Internet Marketing Experts Ellenbrook on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsellenbrook.com.au

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social networking and want to learn the fundamentals of one of the best platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users interact with one another through brief messages of up 280 characters. At present there’s around 6,000 tweets being sent through cyberspace every second, ranging from basic text messages to gifs, memes, images, videos, and even more. Twitter is among the most fashionable social networking platforms and is significantly different to other social networking giants like Instagram and Facebook.

Twitter is a platform where members publish an assortment of information; from jokes, news, politics, or just universal thoughts about obscure topics! Rather than having a circle of friends like Facebook, Twitter is founded on followers (not specifically friends) so not only can you communicate with friends, but also your favourite sport stars, journalists, and politicians alike. Anything you post on Twitter is accessible publicly for everyone to find, but don’t worry, you can quickly switch your preferences to private if you want to.

 

The very first step in learning Twitter is to be aware of the basic terms and lingo used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from individuals that you follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any user mentioned in a tweet is notified, being a straightforward way to engage with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either elect to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can find tweets from all users that mention a particular hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or visit www.twitter.com and click the signup button. The full name you enter will be your display name, but this can be modified as regularly as you desire. Pick a username (or handle) so people can mention you by typing the @ symbol in front of your username. After you’ve entered your mobile number for validation purposes, selected an avatar, and written a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twitterverse

As mentioned previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other individuals of which you’re a supporter. Once you’ve registered, Twitter will provide a helpful kind of setup wizard to help you get started, such as recommending some users that you might want to follow. You can grant Twitter permission to surf your contacts list to locate any of your friends that are currently using Twitter. Following friends and other users is extremely simple, and once you’ve begun following certain users, Twitter will continue to provide recommendations for other users to follow based upon the kinds of users you’re currently following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a whole range of different media that can be uploaded through your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you understand the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the most recent trends, be the first to see viral posts, and communicate with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twitterverse today? If you need any guidance with getting started on Twitter, simply speak with Internet Marketing Experts Ellenbrook on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsellenbrook.com.au

 

What Are The Key Organic SEO Ranking Variables For A Website?

 

If you’ve just developed your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most effective marketing tools because it helps you to get your message in front of possible consumers that are directly browsing for your products or services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s exceedingly intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are constructed equally, so you can prioritise the most valuable variables that will have the biggest impact on your SERP listings.

It’s important to recognise that the weight of each variable is adjusted over time, so Google will place more emphasis on particular variables based upon user behaviour and how Google perceives it can maximise the user experience. Having said this, most of the top organic SEO ranking elements have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is placed on content simply because Google intends to rank the most relevant websites at the top of its search results . The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so crafting quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is an excellent start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings because the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true also though, so be careful not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value over time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best indicator of relevancy and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than computers, there has been a considerable shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are lots of other technical aspects that will greatly alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continuously evolving, meaning that SEO techniques are constantly changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Attempting to focus on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any help in how to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Ellenbrook by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsellenbrook.com.au