Top Tips For The best Email Sequences
Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are great because they significantly reduce the workload for a sales representative, nevertheless these days, everyone can relate to discovering various email sequences lurking in their inbox everyday that just bother us because we need to click 2 buttons to get rid of them!
Not nearly enough business owners spend the time and effort in setting up effective email sequences that effectively sell their product. Generating compelling email sequences is both a science and an art, and if done well, can lead to exceptional results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to set up a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they merely won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are several statistics which accentuates their importance:
One-third of email recipients will open an email based exclusively on the subject line
Approximately 70% of email recipients will determine if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.
The secret to impressive subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem right away. Forget beginning the email with your name and job title; you must give your recipients a good reason to continue reading the email. Thus, start your email with some relevant information they can relate to, like company news or their opinion to an event via Twitter or an online post, and then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently assisted another business with [positive benefit]. Is this something that would be helpful for [company name]?
It’s crucial that you get to the point swiftly and keep the content focused on the needs of your prospect.
Tip 3 – Scrap the bland ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I highly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You have to ensure that your follow-up emails also include your value propositions, and further information that is informative to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.
The value of producing effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you need to consider when building your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing professionals that can assist you. Speak with the team at Internet Marketing Experts Ellenbrook today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsellenbrook.com.au.