Online SEO Ellenbrook – Data Drives Results!
Your Online SEO in Ellenbrook is no different to any other city or country, because simply put all our campaigns are driven by the same thing, Data. Hopefully you are aware of the basics of your company and by now you should know that when it comes to your Online SEO there is a strong connection between your Ellenbrook Audience Knowledge and selecting the best Keywords. The keyword searches that a Google user will use are extremely individual and show not only intentions, but also vocabulary. Sometimes it can be a straightforward matter of recognizing how two people would explore a similar product, such as ‘SEO services’ and ‘Website help’ while both terms may really apply to the same item, if you don’t have a knowledge of the type of terminology your customer would use then you may miss a valuable chance for your Online SEO.
By understanding your audience, you can take the huge number of keyword possibilities and filter it into what your customers would be most likely to use. By prioritising you can specialise your focus and save on wasted efforts. However, something that I really want to stress is that you need to see to it that you go about this process correctly. Too many people try and create an Audience Profile and lose big because they give up too soon or don’t understand how to use it. So here are a few tips for you to think of when you start on your Ellenbrook customer profiles.
Often in the marketing world you can see that customer profiles will be developed at a large expense to help with someone’s Online SEO only to sit abandoned and have no direct role. This happens when the profile has not been created correctly, or has been created simply to tick a box and move on. Some of the reasons for this failure include:
Poor Data foundation:
If your data is not true, or is skewed by poor results or bias, then your information is useless. You need to be paying attention to the deep and actionable insights into the minds of your Ellenbrook customers or you will only have a surface, perhaps even inaccurate representation that is doomed to fail.
Profiles are not versatile:
If the profile is not well-rounded then it can not be expected to represent the actual body of your customer base. This stems from problems with restricted or poorly retrieved sources for your customer base. Again, if a profile is not versatile, then they are just basic words on a page and can not stand for your true Ellenbrook customer. Best answer to this, is to engage the services of someone with experience in this area of sales, (even better if it is SEO oriented) so that you know that the drafted profile will be a dynamic, living embodiment of your actual audience; this is what will boost your Online SEO.
Too much data, no enough life:
If you have your profile simply as a list of dot points concerning age, gender, and income, then they are just one more lot of statistics and not a profile. This ‘soul’ in your profile is what helps to show the motivations for the customer, ways they shop, how they think, and what they desire. If you are confined in the meaningful analysis then your team can’t be inspired into insights and the efficiency of these profiles will be short-lived.
Some business don’t use the profiles to their fullest potential because they don’t value the insights they offer. If you are simply doing this as a task to ‘tick off this to-do list’ and move on with your Online SEO, then regardless of how good your information is, you won’t receive the benefits. This comes down to culture and education, if you value this method, your team will appreciate it and it will be managed with the respect needed to actually see results.
By now it should be clear that an in-depth and thorough understanding of your Audience is critical to any business and crucial to a successful SEO campaign.
As the CEO of Slingshot Internet Marketing, I know the problems that many people have when starting off with their Online SEO. I myself ran a local business for a lot of years and needed to discover SEO from scratch and by a lot of trial and error. So don’t forget to start off strong and use the information that you know. Once you have created that foundation, learn as much as possible about your Online SEO, and be patient with the results. If you come to a stage when you are hesitant, or want to set your company apart from the rest, then look at having a chat to an SEO professional. If you want more information call Internet Marketing Experts Ellenbrook on 1300 595 013 or visit, www.internetmarketingexpertsEllenbrook.com.au